Top 5 Beauty Retail Apps in Switzerland Q3 2022

In the third quarter of 2022, the top beauty retail applications in Switzerland exhibited varying trends in downloads and active users. Here’s a closer look at the performance of the top 5 apps: Douglas – Parfüm & Kosmetik, Mein dm, RITUALS - Cosmetics, The Body Shop Schweiz, and Marionnaud Schweiz.

Douglas – Parfüm & Kosmetik saw a fluctuating trend in weekly downloads, peaking at 1.7K in the week of September 5. The app also experienced a rise in weekly active users, reaching a high of 6.4K in mid-September before declining to 5.3K by the end of the quarter.

Mein dm showed a consistent increase in weekly downloads, peaking at 1.3K in late August. Weekly active users also saw a steady climb, hitting a maximum of 5.7K in the same period, before slightly dropping to 5.3K by the end of September.

RITUALS - Cosmetics exhibited a somewhat stable trend in weekly downloads, with a notable peak at 718 in the last week of September. The app’s weekly active users remained relatively consistent, fluctuating around the 2.2K mark, with a slight increase to 2.3K at the end of the quarter.

The Body Shop Schweiz had lower weekly download numbers, peaking at 295 in the final week of September. Unfortunately, there is no data available for weekly active users for this app.

Lastly, Marionnaud Schweiz saw its downloads peak at 266 in late June, with a general decline throughout the quarter, ending with a minor resurgence to 207 in the last week of September. Similar to The Body Shop Schweiz, active user data is not available for this app.

For more detailed insights and data, visit Sensor Tower.